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Task & Finish Group on Public Health Messaging

Aim(s)

To agree the key public health messages around ageing well and identify means of communicating key public health messages that are effective and result in meaningful lifestyle change

Objectives

  • Consider available evidence, research and guidelines around ageing well, prevention and reversal of frailty to identify key messages across target groups
  • Development of positive messages around ageing well
  • Consider use of the existing scoping information on services across NI and how these can be better supported with targeted information
  • Consider existing awareness programmes and how these can be enhanced to support key messages around ageing well
  • Consider how we can work with key stakeholders in the development of public information which can be shared / distributed in a range of forums (eg leafleting, web-based, etc).

 

Arrangements

The Task and Finish Group will meet on a monthly basis, with a schedule of dates agreed in advance.  Venues and times will take account of the needs of members.  Papers for meetings should be issued at least one week prior to each meeting.  Co-Chairs should ensure that all members have sufficient opportunity to contribute to discussion and that no decisions are taken outside of the group.  Administrative and business / managerial support for the group will be provided by the Public Health Agency.

 

Accountability

The group will receive direction from and be accountable to the Expert Advisory Panel on Frailty and will provide an update for consideration on a quarterly basis.  The Task and Finish Group will also take account of the advice of the Expert by Experience Community in the development of all plans and recommendations.

 

Deliverables and Timescales

 

Item Deadline Notes
Report to Expert Panel Feb 2020  
Report to Expert Panel March 2020  
Update at Frailty Conference – TBA 25 March 2020  

 

Key Reports / Information Requirements

Delivering Together 2026 –  “every one of us to lead long, healthy and active lives.  People today want to lead full and productive lives, staying independent for longer. In line with wider societal changes, we all expect improved access, choices and control when it comes to public services…   Therefore, we want to see a future in which:

  • people are supported to keep well in the first place with the information, education and support to make
  • informed choices and take control of their own health and wellbeing;
  • when they need care, people have access to safe, high quality care and are treated with dignity, respect
  • and compassion;
  • staff are empowered and supported to do what they do best; and
  • our services are efficient and sustainable for the future

 

Programme for Government 2016-21 – Outcome 4: We enjoy long, healthy, active lives.  This outcome is about improving the health of everyone, giving them the best opportunity to live longer and healthier lives.  It is about ensuring that people get the right care, of excellent quality, at the time of need.  It is about keeping people healthy, preventing them from needing health interventions. In part, this means giving people the information and support they need to make healthy lifestyle choices. It also means tackling issues related to deprivation and poverty that are linked to poor health outcomes.

The Role of the Executive We will make our contribution by:

Creating an excellent health service; ensuring people get the right treatment at the time of need.

Implementing excellent public health strategies and interventions which aid people to live healthier lives and give them the means to do so.

  • Providing people with the right information to allow them to make educated and informed choices about how to live their lives in a healthier way.
  • Providing children with the best start in life, supporting parents in their role.
  • Tackling poverty and deprivation.

 

PHA Corporate Plan 2017-21 – “All older adults are enabled to live healthier and more fulfilling lives”.  The following actions were identified to support this:

  • develop and implement multi-agency healthy ageing programmes to engage with and improve the health and wellbeing of older people;
  • promote appropriate intervention programmes within all settings to prevent, detect and manage mental ill health and its consequences;
  • promote inclusive, inter-generational physical and mental health messages and initiatives that enable longer, healthier and more fulfilling lives;
  • protect the health of older adults through immunisations and screening;
  • support programmes and initiatives, including research, e-health and technology-based approaches, that promote independence and the PHA is seeking to move to a more outcomes based approach and self –management.

 

Rethinking Frailty: What really matters to older people (Age NI 2018) – key points:

  • The subject of frailty is one that is important to older people in Northern Ireland.
  • The terminology is not viewed in a positive light, with the word frailty being associated with loss of independence, inability to look after oneself and a decline in wellbeing.
  • The view of frailty does not fit with what older people believe makes a good life; physical wellbeing, psychological and emotional wellbeing and independence.
  • Older people do not identify with the term frail and feel that use of this term may act as a barrier for older people in seeking help and support.
  • Older people believe frailty encompasses difficulties beyond physical wellbeing including mental wellbeing, social contact and financial security. The services that they feel would be beneficial reflect this scope.
  • There is an opportunity for older people to engage with support at a range of contact points and older people’s view of frailty, in that it is not inevitable, shows an opportunity for support.

 

BGS Fit for Frailty Parts 1 & 2 (see recommendations to support agreement of outcome measures)

Part 1: https://www.bgs.org.uk/sites/default/files/content/resources/files/2018-05-23/fff_full.pdf

Part 2: https://www.bgs.org.uk/sites/default/files/content/resources/files/2018-05-23/fff2_full.pdf

PHA Review of Evidence (Dr Helga Sneddon, 2019)

 

Membership

Anne King ACAH Nurse Specialist SHSCT Ann.King@southerntrust.hscni.net
Barbara Walker Asst. Physio Manager BHSCT Barbara.Walker@belfasttrust.hscni.net
Sinead Bradley OT NHSCT sinead.bradley@northerntrust.hscni.net
Wendy McClean Podiatry Northern Trust Wendy.mcclean@northerntrust.hscni.net
Ingrid Stewart Older People’s Lead SHSCT Ingrid.stewart@southerntrust.hscni.net
Linda Giles (or replacement) Comms Lead PHA Linda.Giles@hscni.net
Roberta Tasker Pharmacy Lead Mid Ulster ICP rttasker@btinternet.com
Dr Mary Donnelly GP / ICP / Regional Diabetes GP Lead Southern area mbmacdaid@hotmail.co.uk
Anne E Murray Age NI Age NI Anne.Murray180@outlook.com
George Bell Age NI Age NI bellgr@lsbu.ac.uk
Colin Flinn Age NI Age NI colinflinn@hotmail.co.uk
Dr Kay Patterson COE Registrar BHSCT Kat-Pat@live.co.uk
Dr Jayne Lynch ST3 Geriatrics BHSCT  
Dr Roger O’Sullivan   IPHI roger.osullivan@publichealth.ie
Dr Stephen Todd Consultant Geriatrician WHSCT Stephen.Todd@westerntrust.hscni.net
Chris Clarke Service Improvement NIAS Chris.Clarke@nias.hscni.net
Linda Wray Manager The Croft Community Linda.wray@croftcommunity.com
Alison Briggs Environmental Health Antrim / Netwownabbey Council Alison.Briggs@antrimandnewtownabbey.gov.uk
Lynne Smart Health & Wellbeing Lead (TBC) SHSCT lynne.smart@southerntrust.hscni.net
Siobhan Sweeney Health and Wellbeing PHA siobhan.sweeney@hscni.net
Dr Claire McEvoy Lecturer in Nutrition & Ageing   c.mcevoy@qub.ac.uk